This is an exciting time at CADA for a multitude of reasons, one being that we are pleased to present CADA’s new logo! After nearly ten years, we have updated our brand – including our logo, colors, and fonts. In the coming weeks and months, you’ll start to see this new look show up on our social media, website, and other promotional materials.
As we celebrated CADA’s 40th anniversary in late 2019, we spent a lot of time reflecting on our organization’s history and imagining the kind of future we wanted to create. Through these conversations, we recognized that our agency is at a point of transformation. We are investing more in community-based initiatives, we are working to improve the ways we center and listen to the voices of those who use our services and are working to make our services as accessible as possible to all who may need our support. It was important to us that our brand adequately represented us and these changes.
As you can see, our new logo is a tree. This tree is an evolution of our previous logo which included the image of a single branch with leaves. When talking with our team and community about what CADA means to them some words and themes came up over and over again. Some of those themes were: support, safety, connection, strength, stability, shelter, and growth. We are rooted in our community and rooted in our values. The many-colored leaves represent people from all walks of life who use our services, as well as the variety of services we provide in communities.
In addition to a new image, we have also decided to commit to our organization's name of CADA, rather than being an acronym of the fully spelled out name of Committee Against Domestic Abuse. Moving forward, we will simply be CADA. We are often known as CADA in the community and it was important that we stay recognizable to those who may need our services while also maintaining the reputation we have built with this name. However, we do more than serve victims of domestic abuse. We provide services for victims and survivors of sexual violence, provide supervised visitations, facilitate education programs, and so much more.
Finally, we changed our tagline to “supporting survivors and violence free communities.” We felt that this tagline explains that at the root of all of our programs is to support survivors. We also picked a tagline that reflected the ways that we engage with the community through violence prevention work and our partnerships.
We hope you are equally as excited for these changes as we are. We would be remiss if we didn’t thank everyone at Lime Valley; they were the brains and creativity behind this process! We hope you like our new look!
|On Wednesday, April 28th, we hosted CADA's first-ever Virtual Open House. At the short event, we revealed our new logo and talked about what is next for our agency. We also showed a short informational video about CADA's four major programs: Community Advocacy, Shelter, Keep Me Safe, and our Prevention and Education Programs. This video is full of information about our services, introduces you to some of our staff and advocates, and shows you some of our spaces.
Thank you to Triple Falls for creating this video for us!
This year CADA partnered with youth from Mankato West High School’s group Moving Our Futures Forward to recognize Denim Day. Denim Day occurs every year during Sexual Assault Awareness Month. Denim Day is a day where people wear denim in solidarity with sexual assault survivors.
The campaign began over 20 years ago after an Italian Supreme Court overturned a rape conviction because the victim was wearing tight jeans, which the justices believed she must have helped to remove, thereby implying consent. The next day, women in the Italian Parliament wore jeans to show support and solidarity with the victim. Denim Day now marks a day where we stand up against victim blaming.