adidas: She Breaks Barriers
In the U.S., only 4% of sports coverage is dedicated to female athletes. adidas recently launched the She Breaks Barriers
initiative to elevate women in sports.
Girls around the world are facing barriers to sport. From lack of media coverage to opportunity gaps and restrictive stereotypes, these challenges make it harder for girls to access and excel in sports.
The She Breaks Barriers initiative strives to keep girls engaged in sport so they have the confidence, teamwork and leadership skills they need to succeed on and off the field of play. The initiative strives to:
- Provide better access to sport for women and girls
- Remove gender stereotypes
- Address inequality experienced by female athletes at all levels and all ages
Join us in applauding adidas for their efforts!